What are the secrets behind Tim Pritlove’s success?

Last week Tim Pritlove visited the office and I sat down to ask him if he had any tips for how to copy his success. I also took the opportunity to ask him about the other side of it, how he uses Flattr to give to others. Let’s start there:

How do you select what to flattr?
“I’ve made it a routine to basically flattr everything that I have actively consumed. It doesn’t matter if I have the same opinion as is presented. Whatever informs me in some way is consumed and rewardable. What’s interesting for me is that the Flattr user that is getting the most money is taz. I find the articles via twitter, usually.

Most of my clicks are done by subscriptions, I’ve got a long list of them. Among them are everybody who are working with me on something. Programmers, moderators, designers, toolsets, software, if they have an account I usually subscribe to them. Here I think indefinite subscriptions would come in handy.”

When selection’s all done, how much money do you end up giving?
“I usually readjust the money for each click to be worth around €1. Which is most often a high number around €75-100. I probably wouldn’t give so much if I didn’t have money coming in, it would probably be around €10-20.”

What happens when the person you want to flattr isn’t on Flattr?
“I encourage people to come to Flattr by flattring their on Twitter Account. It can be listeners who contribute stuff, like the new intro guy, who summarizes the previous episodes in a humorous way, in 1-1.5 min at the beginning of one of my podcasts. He gets mentioned in the show, and show notes, and getting an active link to the flattr thing. Hosting his Flattr button could be an interesting evolvement.”

What suggestions and wishes do you have for the future development of Flattr?
Short codes for buttons in a post, to post someone else’s buttons in your posts. Currently the WordPress Plugin is made for “me”. Not to generally introducing every possible flattr feature to your site.

I wish to see the category system reworked, instead of media types. Music is completely different for radio. Flattr could be good for music, but it’s clear that the Flattr catalog isn’t made for music (with calling it audio)…”

We recorded this video where Tim gives us a few hints of what’s needed to succeed in gaining donations:

To sum up the tips he gave:
1. Build and nurture your crowd/network/following. He already had a crowd that was eagerly awaiting an easy way to support him.
2. Explain what you’re doing and what you intend to do. What support is needed for you to be able to do it.
3. Spam those buttons! Think about placement, and try to add as much of your content as you can. Be it your SoundCloud, WordPress, YouTube stuff.

If you want to know more about Tim you can read our previous feature about him. And don’t miss his Flattr Profile.